{"title":"Hair","description":"\u003cp\u003eBrowse our Hair collection. Free Shipping.\u003c\/p\u003e","products":[{"product_id":"k18-peptide-prep-ph-maintenance-shampoo","title":"K18 PEPTIDE PREP™ pH maintenance shampoo","description":"K18 PEPTIDE PREP™ pH maintenance shampoo","brand":"vendor-unknown","offers":[{"title":"Default Title","offer_id":54095379038524,"sku":"oil1787956114547","price":32.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/0286\/5724\/files\/k18-peptide-prep-ph-maintenance-shampoo_1.png?v=1787956118"},{"product_id":"the-belle-backcomb","title":"The Belle Backcomb","description":"\u003cp\u003eThe Belle Backcomb is the perfect brush for backcombing your hair. Achieve height and volume with our carefully designed double length bristles with five lines of teeth,  without damage or breakage.  \u003c\/p\u003e\n\u003cp\u003eThe Belle Backcomb, unlike other backcombing brushes, uses flexible bristles as opposed to the standard boar bristle which can sometimes be too rough for the backcombing process. \u003c\/p\u003e\n\u003cp\u003eWe recommend backcombing with The Belle Backcomb and smoothing with The Belle Brush Original to give you a smooth, styled finish.   \u003c\/p\u003e","brand":"HER PLACE COSMETICS","offers":[{"title":"Default Title","offer_id":54095379071292,"sku":"atg1787956114528","price":16.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/0286\/5724\/files\/the-belle-backcomb_1.png?v=1787956118"},{"product_id":"k18-peptide-prep-detox-shampoo","title":"K18 PEPTIDE PREP™ Detox shampoo","description":"\u003cp\u003eA color-safe, non-stripping clarifying shampoo with the K18PEPTIDE™ to gently but effectively remove 99% product buildup*, 95% sebum* + 76% copper* for detoxified, refreshed hair.\u003c\/p\u003e\n\u003cp\u003e*Disclaimers\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003epH-optimized\u003c\/li\u003e\n\u003cli\u003eclears excess buildup\u003c\/li\u003e\n\u003cli\u003e17 ingredients + patented peptide \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCreates a clean canvas for optimal results from K18 molecular repair formulas.\u003c\/p\u003e","brand":"vendor-unknown","offers":[{"title":"Default Title","offer_id":54095379104060,"sku":"jbs1787956115799","price":33.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/0286\/5724\/files\/k18-peptide-prep-detox-shampoo_1.webp?v=1787956119"},{"product_id":"the-belle-brush-the-original","title":"The Belle Brush - The Original","description":"\u003cp\u003e\u003cem\u003eYour essential for everyday brushing. The bristles on The Belle Brush Original have been downsized from standard 1 \u003c\/em\u003e\u003ci\u003emillimeter to 0.6 millimeter and lengthened to 20mm. They're the perfect length to brush through your hair thoroughly, without any damage. \u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eThe bristles move with your hair to avoid pulling \u0026amp; tugging, making The Belle Brush perfect for extensions, curly hair and fussy little ones.\u003c\/p\u003e\n\u003cp\u003eThe only hair brush you will ever need. \u003c\/p\u003e\n\u003cp\u003eThe Belle Brush is suitable for all hair types including extensions. From beads to bonds and glue to clip ins, The Belle Brush has you covered. Soft nylon bristles glide through your roots to prevent matting, without pulling on your extensions, while shorter bristles distribute natural hair oils from the root down to the tip to prevent dry, frizzy ends.\u003c\/p\u003e\n\u003cp\u003eLarge vents at the back of the brush allow air to flow through the hair evenly when drying, reducing heat damage while significantly cutting down your blow drying time.\u003c\/p\u003e\n\u003cp\u003eWhile The Belle Brush is the perfect hair extension brush, it is also amazing for natural hair without extensions. Check out our verified reviews below to see why The Belle Brush is a cult favorite for almost a decade.\u003c\/p\u003e","brand":"HER PLACE COSMETICS","offers":[{"title":"Default Title","offer_id":54095379824956,"sku":"skp1787956116034","price":24.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/0286\/5724\/files\/the-belle-brush---the-original_1.webp?v=1787956120"},{"product_id":"the-belle-blowdry-medium-33mm","title":"The Belle Blowdry - Medium - 33mm","description":"\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eThe Belle Blowdry Medium is perfect for longer hair; adding bounce and body to your blowdry while achieving a sleek, frizz free finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Her Place Cosmetics","offers":[{"title":"Default Title","offer_id":54095380349244,"sku":"sfo1787956117409","price":20.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/0286\/5724\/files\/the-belle-blowdry---medium---33mm_1.webp?v=1787956121"},{"product_id":"the-baby-belle","title":"The Baby Belle","description":"\u003cp\u003eIntroducing The Baby Belle! This professional three-in-one brush is the perfect detangler brush for children with sensitive scalps. Our flagship brush has been newly redesigned with a travel-friendly size and flexible brush head for even gentler detangling and styling than ever before. No longer will you have to buy several brushes to style your hair. The Baby Belle does it all.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe secret? Innovative design. Long, flexible nylon bristles glide through the hair down from the roots without pulling or tugging, while short  bristles polish the top surface and distribute natural oils down to the tip for shiny, healthy, frizz-free hair. The flexible brush head curves to the contours of your head for gentle yet effective detangling without scalp pain or wrist strain — perfect for quick, thorough brushing that gets every single hair down to the tips without any pain or fuss.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMaintaining your hair has never been easier. Say goodbye to matted hair, painful brushing, hair fallout, or damaged extensions. Anyone with scalp sensitivity issues will love this brush. Even people with psoriasis will finally breathe a sigh of relief with The Baby Belle at their side.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIt’s the same great brush as The Original Belle Brush, now in a smaller, more convenient size for travel. At just 22x5cm, it is the ideal travel hair brush to put in your handbag, car, or whenever you’re on the go. Take this brush with you anywhere you go, for beautiful hair, anytime.\u003c\/p\u003e","brand":"HER PLACE COSMETICS","offers":[{"title":"Default Title","offer_id":54095409283388,"sku":"mie1787956127727","price":21.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/0286\/5724\/files\/the-baby-belle_1.webp?v=1787956131"},{"product_id":"the-smoothing-brush","title":"The Smoothing Brush","description":"\u003cp\u003e\u003cstrong\u003eThis dense bristle brush is a must have styling tool which puts any flyaways back into place with one swipe. \u003c\/strong\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eElevate your hair game with The Smoothing Brush and create smooth, polished styles effortlessly. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYour new favourite brush for creating a sleek bun or ponytail, The Smoothing Brush is compact enough to fit in the smallest of bags so it’s perfect for quick touchups on the go. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGentle but effective, bye-bye flyaways!\u003c\/span\u003e\u003c\/p\u003e","brand":"HER PLACE COSMETICS","offers":[{"title":"Default Title","offer_id":54095409316156,"sku":"qcl1787956130537","price":25.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/0286\/5724\/files\/the-smoothing-brush_1.webp?v=1787956133"},{"product_id":"prep-talk-dry-texture-spray-250ml","title":"'Prep Talk' Dry Texture Spray (250ml)","description":"\u003cp\u003e\u003cspan\u003eElevate your hair game with the Voduz 'Prep Talk' Dry Texture Spray. Infused with a unique blend of ingredients, this texturising hair spray instantly revives limp locks, absorbs oils, and adds just the right amount of gritty texture and volume.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003ePrep Talk's lightweight mist provides flexible hold, keeping your hair fresh, fabulous, and full of attitude—perfect for creating that effortlessly chic, lived-in style.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdds instant volume and body to limp or fine hair.\u003c\/li\u003e\n\u003cli\u003eAbsorbs excess oils, refreshing hair between washes.\u003c\/li\u003e\n\u003cli\u003eProvides a flexible hold, allowing for easy restyling.\u003c\/li\u003e\n\u003cli\u003eDelivers a pleasant fragrance, leaving hair smelling fresh.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Voduz","offers":[{"title":"Default Title","offer_id":54095409348924,"sku":"hnq1787956130725","price":19.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/0286\/5724\/files\/prep-talk-dry-texture-spray-250ml_1.webp?v=1787956134"},{"product_id":"smooth-dream-11-in-1-hair-styling-cream","title":"Smooth Dream™ 11 in 1 Hair Styling Cream","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIntroducing the styling products of your dreams: \u003cem\u003eSmooth Dream™ 11 in 1 Hair Styling Cream.\u003c\/em\u003e Imagine a single product that not only styles your hair but also provides a multitude of benefits to enhance its health and appearance. This is exactly what Smooth Dream™ offers - a revolutionary cream designed to streamline your hair care routine and elevate your styling experience to new heights.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eSmooth, Strengthen and Style.\u003c\/strong\u003e Our celebrity hair stylist approved formula is made up of \u003cb id=\"docs-internal-guid-876e4a42-7fff-6354-856f-c07d1a372a37\"\u003e90% ingredients of natural origin \u003c\/b\u003eincluding \u003cb id=\"docs-internal-guid-876e4a42-7fff-6354-856f-c07d1a372a37\"\u003eArgan Oil, Pro Vitamin B5, \u003c\/b\u003eand\u003cb id=\"docs-internal-guid-876e4a42-7fff-6354-856f-c07d1a372a37\"\u003e \u003cstrong\u003eGlycerin. \u003c\/strong\u003e\u003c\/b\u003e\u003c\/span\u003eSmooth Dream Cream\u003cstrong\u003e buildable formula\u003c\/strong\u003e styles like a gel without leaving it hard but treats your hair like a nourishing hair mask to deeply care for your hair, setting a new standard in haircare excellence.\u003c\/p\u003e","brand":"The Smooth Company","offers":[{"title":"Default Title","offer_id":54095409381692,"sku":"wrq1787956130769","price":26.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/0286\/5724\/files\/smooth-dream-11-in-1-hair-styling-cream_1.webp?v=1787956134"},{"product_id":"the-belle-blowdry-large-43mm","title":"The Belle Blowdry - Large - 43mm","description":"\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eThe Belle Blowdry Large Size 43mm is the perfect all rounder to reduce blowdrying time while giving a sleek or bouncy blowdry.\u003cbr\u003e\u003cbr\u003eThe bristles are also extra long to hold onto even the thickest hair with ease.\u003cbr\u003eThe long rubber gripped handle helps with holding the brush correctly and rotating without the brush slipping in your hand.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eWide honeycomb vents allow for superior airflow through the brush and excellent heat distribution through your hair to set your style.\u003c\/span\u003e\u003c\/p\u003e","brand":"Her Place Cosmetics","offers":[{"title":"Default Title","offer_id":54095409414460,"sku":"thv1787956133152","price":20.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/0286\/5724\/files\/the-belle-blowdry---large---43mm_1.webp?v=1787956136"},{"product_id":"the-belle-blowdry-small-25mm","title":"The Belle Blowdry - Small - 25mm","description":"\u003cp\u003eThe Belle Blowdry Brush is the perfect brush to easily achieve a salon Blowdry at home.\u003c\/p\u003e\n\u003cp\u003eNylon bristles and a coated barrel allow for easier rotation of the brush for Blowdry beginners.\u003c\/p\u003e\n\u003cp\u003eThe bristles are also extra long to hold onto even the thickest hair with ease.\u003c\/p\u003e\n\u003cp\u003eThe long rubber gripped handle helps with holding the brush correctly and rotating without the brush slipping in your hand.\u003c\/p\u003e\n\u003cp\u003eWide honeycomb vents allow for superior airflow through the brush and excellent heat distribution through your hair to set your style.\u003c\/p\u003e\n\u003cp\u003eThe Belle Blowdry Small size is perfect for shorter hair \u0026amp; smoothing your fringe while achieving a sleek, frizz free finish.\u003c\/p\u003e\n\u003cp\u003eBarrell diameter - 25mm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWarning\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Do not keep the blowdry brushes under intense heat. Metal parts of the brush will get hot when blowdrying. Keep away from skin and ensure your blow-dryer's filter is cleaned regularly.  \u003c\/p\u003e","brand":"Her Place Cosmetics","offers":[{"title":"Default Title","offer_id":54095418261820,"sku":"xha1787956136564","price":22.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/0286\/5724\/files\/the-belle-blowdry---small---25mm_1.png?v=1787956139"},{"product_id":"biolage-colorlast-conditioner-400ml","title":"Biolage Colorlast Conditioner 400ml","description":"\u003cp\u003eColor-Treated Hair\u003c\/p\u003e\n\u003cdiv data-tag-product-identifier=\"\" data-tag-product-currency=\"USD\" data-tag-product-name=\"COLOR LAST CONDITIONER\" data-tag-product-subname=\"Color Last Conditioner for color-treated hair\" data-tag-product-position=\"1\" data-tag-product-id=\"884486531131\" data-tag-product-brand=\"BIO\" data-tag-product-list=\"PDP: Result Card Products\" data-tag-product-category=\"product detail page\" data-tag-product-variant=\"\" data-tag-product-price=\"24.00\" data-tag-product-dimension35=\"\" data-tag-product-dimension38=\"4.7\" data-tag-product-dimension39=\"in stock\" data-tag-product-dimension49=\"not present\" data-tag-product-dimension59=\"699\" data-tag-product-dimension153=\"not present\" data-tag-product-dimension154=\"none\" data-tag-product-metric5=\"False\"\u003e\n\u003cp\u003eColor Last Conditioner with soybean oil \u0026amp; stearic acid, maintains color, conditions, and adds shine.\u003c\/p\u003e\n\u003cdiv\u003eInfused with micro-dosed soybean oil \u0026amp; stearic acid to help prevent color fade for up to 4 weeks* while adding shine\u003cbr\u003e\u003cbr\u003e*Consumer test after application of Color Last Shampoo \u0026amp; Conditioner\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e• Low pH conditioner preserves salon color while conditioning.\u003cbr\u003e• Soybean oil and stearic acid nourish, condition, smooth, and seal moisture in dehydrated, colortreated hair.\u003cbr\u003e• Stearic acid creates a lightweight veil to coat hair in a protective barrier, preventing color fade from aggressors.\u003cbr\u003e• Paraben free, mineral oil free, and colorant free.\u003cbr\u003e• Vegan formula: no animal derived ingredients or byproducts.\u003cbr\u003e• This bottle and cap were made with 100% recycled plastic.\u003cbr\u003e• Biolage is approved by CrueltyFree International under the Leaping Bunny Programme.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BIOLAGE","offers":[{"title":"Default Title","offer_id":54105777504572,"sku":"shf1787963155782","price":15.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/0286\/5724\/files\/biolage-colorlast-conditioner-400ml_1.jpg?v=1787963160"},{"product_id":"idhair-hair-paint-colour-100ml-943","title":"IdHAIR Hair Paint Colour 100ml - 9\/43","description":"\u003cp\u003eIdHAIR Hair Paint is a complete colour system with over 100 beautiful, soft shades, that work optimally with all hair types.\u003c\/p\u003e\n\u003cp\u003eCovers white and grey 100% IdHAIR Hair Paint is a colour system that will cover all your salon needs, so your customers will leave your salon on a happy note each and every time.\u003c\/p\u003e\n\u003cp\u003eThe colours cover grey and white hair 100% and contain an anti-age complex that protects and provides care for the hair using natural plant pigments (phytopigments). T\u003c\/p\u003e\n\u003cp\u003ehe colours are easy to mix and use, and the high colour concentration makes them cost-effective to use in the salon.\u003c\/p\u003e\n\u003cp\u003eWith IdHAIR Hair Paint you can be sure of a good result every time you perform a colour treatment. Shiny results plant extracts, fruit oils and strong antioxidants from grapefruit and other citrus fruits provide a superbly durable and glossy result on all hairs.\u003c\/p\u003e\n\u003cp\u003eThe colours contain sunflower oil that protects and provides UV protection. The series is also enriched with mandarin oil, which protects the scalp during colouration, and ensures that the hair becomes nourished and easy to comb.\u003c\/p\u003e\n\u003cp\u003eIn addition, the low content of ammonia in the IdHAIR Hair Paint colours ensures that any potential skin irritation of the scalp is reduced.\u003c\/p\u003e","brand":"IDHAIR","offers":[{"title":"Default Title","offer_id":54105777570108,"sku":"ztq1787963155883","price":6.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/0286\/5724\/files\/idhair-hair-paint-colour-100ml---943_1.jpg?v=1787963160"},{"product_id":"matrix-socolor-90ml-blended-natural-8n","title":"Matrix SoColor 90ml - Blended Natural 8N","description":"\u003cp\u003e\u003cstrong\u003eUpgraded Formula, Permanently Iconic. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMatrix SoColor Pre-Bonded Permanent Hair Colour, Now with Naturally Derived Oil and Upgraded Pre-Bonded Complex, For 2x Softer Hair*, Up to 2x More Shine After One Use*, and Up To 100% Grey Coverage!\u003c\/p\u003e\n\u003cp\u003eAchieve Visibly Healthier Looking Hair With Pre-Bonded Formulas And Pattern Preservation of all hair types including Curls And Coils. Formulated With Upgraded Pre-bonded Complex of Citric Acid and Glycine To Protect Bonds For Stronger Hair.\u003c\/p\u003e\n\u003cp\u003eThis formula is Pre-Bonded \u0026amp; Pre-Blended with no extra bonding additives needed. This Professional Formula is Rich And Creamy for smooth, easy application, that is drip free and easy to pull through.\u003c\/p\u003e\n\u003cp\u003eProvides full saturation of all hair types. The vegan formula contains no animal-derived ingredients or by products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended Mixing Instructions:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlended Natural: Mix 1:1 with 10, 20, 30, 40 Vol (3%, 6%, 9%, or 12%) Matrix Developer\u003c\/li\u003e\n\u003cli\u003eExtra Coverage: Mix 1:1 with 20 Vol ( 6%) Matrix Developer; Vibrant: Mix 1:1 with 10, 20,30, 40 Vol (3%, 6%, 9%, or 12%) Matrix Developer\u003c\/li\u003e\n\u003cli\u003eUltra Blonde: Mix 1:2 with 30 or 40 Vol (9% or 12%) Matrix Developer. The vegan formula contains no animal-derived ingredients or by products.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*instrumental test\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":54105777602876,"sku":"akb1787963155934","price":9.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/0286\/5724\/files\/matrix-socolor-90ml---blended-natural-8n_1.jpg?v=1787963160"},{"product_id":"matrix-socolor-90ml-blended-natural-7n","title":"Matrix SoColor 90ml - Blended Natural 7N","description":"\u003cp\u003e\u003cstrong\u003eUpgraded Formula, Permanently Iconic. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMatrix SoColor Pre-Bonded Permanent Hair Colour, Now with Naturally Derived Oil and Upgraded Pre-Bonded Complex, For 2x Softer Hair*, Up to 2x More Shine After One Use*, and Up To 100% Grey Coverage!\u003c\/p\u003e\n\u003cp\u003eAchieve Visibly Healthier Looking Hair With Pre-Bonded Formulas And Pattern Preservation of all hair types including Curls And Coils. Formulated With Upgraded Pre-bonded Complex of Citric Acid and Glycine To Protect Bonds For Stronger Hair.\u003c\/p\u003e\n\u003cp\u003eThis formula is Pre-Bonded \u0026amp; Pre-Blended with no extra bonding additives needed. This Professional Formula is Rich And Creamy for smooth, easy application, that is drip free and easy to pull through.\u003c\/p\u003e\n\u003cp\u003eProvides full saturation of all hair types. The vegan formula contains no animal-derived ingredients or by products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended Mixing Instructions:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlended Natural: Mix 1:1 with 10, 20, 30, 40 Vol (3%, 6%, 9%, or 12%) Matrix Developer\u003c\/li\u003e\n\u003cli\u003eExtra Coverage: Mix 1:1 with 20 Vol ( 6%) Matrix Developer; Vibrant: Mix 1:1 with 10, 20,30, 40 Vol (3%, 6%, 9%, or 12%) Matrix Developer\u003c\/li\u003e\n\u003cli\u003eUltra Blonde: Mix 1:2 with 30 or 40 Vol (9% or 12%) Matrix Developer. 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